https://www.whatmattersco.com/podcast daily 0.75 2023-10-03 https://www.whatmattersco.com/podcast/blog-post-title-one-f42da monthly 0.5 2020-08-25 https://www.whatmattersco.com/podcast/blog-post-title-two-68dxe monthly 0.5 2020-05-20 https://www.whatmattersco.com/podcast/blog-post-title-three-2zcmt monthly 0.5 2020-05-20 https://www.whatmattersco.com/podcast/blog-post-title-four-ngzn3 monthly 0.5 2020-05-20 https://www.whatmattersco.com/home daily 1.0 2026-03-17 https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1604624898532-9Z6YQJFWNZETK7I8FQCI/IMG_4007.JPG Home https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1604624899350-MNHJK7TASUBPRYP1TQO5/IMG_3704.JPG Home https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1604624899093-TCL40EV5YURR602ZN0QE/IMG_3332.JPG Home https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1574953739947-776LHH4XYHXTBBJ9N5R2/IMG_2420.JPG Home https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1604624888966-87RM2HURBRMFQBIY7Z3L/IMG_4054.jpg Home https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1604624871952-4HVK5PT1Y239TL5WHNHE/IMG_4055.jpg Home https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1574860088715-03W5RPFGZZPARFSY9CDG/IMG_4391.JPG Home https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1574860136747-UUQYHC224SKRHW569C2V/IMG_5621.JPG Home https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1574860158645-HELK21P2X83BY63CC2MD/5579FBBE-249C-4824-B648-E74F64F1CB8A.JPG Home https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1574860178798-E3K1GNZRL47V2PLK9WFU/IMG_6036.JPG Home https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1574860289467-AJXAE89AJXNXXAY6BSAX/9E1A8DFE-DB18-4086-84E6-A6AA3AA2A16A.JPG Home https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1595294954470-J0TQBYBAZEBWG0GC6O8D/What+Matters+Transparent+Logo.png https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/c5a81ee2-a4fb-4bfb-90df-c9de1d1cd5b6/IMG_4286.jpeg Home - Meet the Barber Matthew Baker: Shop owner https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/a908bf06-d115-48fa-86b7-8879ed8776ae/562475498_18089406463845669_1423948463221691769_n.jpg Home - Sarah Edwards: Barber https://www.whatmattersco.com/about-us daily 0.75 2026-02-16 https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/c5a81ee2-a4fb-4bfb-90df-c9de1d1cd5b6/IMG_4286.jpeg About Us -Matthew Baker I was born and raised in Berks County, moving from Allentown, to Fleetwood, to Rehrersburg. I graduated Tulpehocken High School in 2014. I was always into music and writing, as well as sports and the like, and attended BCTC for Plumbing and Heating. Following high school, I worked for a local plumbing company in Lenhartsville, went to apprenticeship school from 2014-2018, and became a licensed plumber. Along the way, through a friend, I discovered and viewed barbering as the art form it is and fell in love with it and started cutting hair as a hobby in 2016. https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/a908bf06-d115-48fa-86b7-8879ed8776ae/562475498_18089406463845669_1423948463221691769_n.jpg About Us - -Sarah Edwards Born and raised in Schuylkill County, Licensed Barber, building off of her passion at What Matters Co. since 2025. She’s passionate to provide quality cuts with expertise that honors the trade and true traditions as well as the inovations that the barber industry has already paved while always learning and developing her own style and experience to her chair. https://images.squarespace-cdn.com/content/v1/5ddd23c8bfaa87144aa94b5e/1595296349968-IWE42K678M51ZPBNHTX4/What+Matters+Transparent+Logo.png About Us https://www.whatmattersco.com/contact-us daily 0.75 2025-05-12